API – Application programming interface
B2B – Business to business
B2C – Business to customer
CMS – Content management system
CPA – Cost per acquisition
CPC – Cost per click
CPL – Cost per lead
CPM – Cost per milli impression
CPR – Cost per Reach
CPCV – Cost per completed view
CR – Conversion rate
CTA – Call to action
CTR – Click through rate
DNS – Domain Name System
DSP – Demand side platform
EPC – Earnings per click
FTP – File transfer protocol
GA – Google Analytics
IM – Instant Messaging
KPI – Key performance indicator
LTV – Lifetime value
MOM – month over month
MVT – Multivariate testing
NM – Niche Marketing
OS – Operating system or open source
PPC – Pay per click
PPV – Pay per view
QR Code – Quick response code
ROI – Return on investment
RON – Run on network
ROS – Run on site
RTB – Real time bidding
SEM – Search engine marketing
SEO – Search engine optimization
SERPs – Search engine result pages
SOV – Share of voice
TL;DR – too long; didn’t read
UX – User experience
VM – Virtual machine or Viral marketing
VTC – View through click
VTR – View through rate
WYSIWYG – what you see is what you get
XML – Extensible Markup Language
YOY – Year over year