Acronyms commonly used in digital marketing

API – Application programming interface

B2B – Business to business

B2C – Business to customer

CMS – Content management system

CPA – Cost per acquisition

CPC – Cost per click

CPL – Cost per lead

CPM – Cost per milli impression

CPR – Cost per Reach

CPCV – Cost per completed view

CR – Conversion rate

CTA – Call to action

CTR – Click through rate

DNS – Domain Name System

DSP – Demand side platform

EPC – Earnings per click

FTP – File transfer protocol

GA – Google Analytics

IM – Instant Messaging

KPI – Key performance indicator

LTV – Lifetime value

MOM – month over month

MVT – Multivariate testing

NM – Niche Marketing

OS – Operating system or open source

PPC – Pay per click

PPV – Pay per view

QR Code – Quick response code

ROI – Return on investment

RON – Run on network

ROS – Run on site

RTB – Real time bidding

SEM – Search engine marketing

SEO – Search engine optimization

SERPs – Search engine result pages

SOV – Share of voice

TL;DR – too long; didn’t read

UX – User experience

VM – Virtual machine or Viral marketing

VTC – View through click

VTR – View through rate

WYSIWYG – what you see is what you get

XML – Extensible Markup Language

YOY – Year over year