Marketing simplified
Google Search Console: the 6 reports that matter
A plain-language Google Search Console tutorial: the six reports worth your time, plus how to fix "crawled – currently not indexed".
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Category: Marketing simplified
Marketing simplified takes the concepts everyone nods along to — customer lifetime value, media mix modeling, attribution, programmatic buying, search engine marketing — and explains them in plain English, with the arithmetic shown rather than assumed.
Each guide answers the question in its first paragraph, then earns the rest: a worked example in rupees and dollars, a comparison table where there is a real choice to make, and a frequently-asked-questions section for the things people get wrong. No jargon for its own sake, no agency sales pitch. If you have ever been handed a marketing term in a meeting and nodded without quite knowing what it meant, start here.
Marketing simplified
Attribution Windows Explained: 1-Day vs 7-Day vs 28-Day
An attribution window decides which sales your ads get credit for. Here is how 1-day, 7-day and 28-day windows judge the very same campaign differently.
Marketing simplified
Server-Side Tagging Explained: GTM Without the Jargon
What a GTM server container actually does, what it fixes about cookies, and what it really costs to run on Google Cloud for a small site.
Marketing simplified
Customer Lifetime Value: How to Calculate CLV in a Spreadsheet
The CLV formula, two worked examples with every rupee shown, the cost lines most brands forget, and how to turn the number into a CAC ceiling.
Marketing simplified
The 70-20-10 Marketing Budget Rule (And 4 Alternatives)
How the 70-20-10 rule splits a marketing budget, worked examples in INR and USD, four alternative frameworks, and the mistakes that quietly waste money.
Marketing simplified
MMM vs Attribution vs Incrementality: When to Use Which
Attribution steers daily decisions, MMM sets budgets, incrementality proves causation. A plain-language decision framework, with a comparison table.
Marketing simplified
Media Mix Modeling Explained: How MMM Actually Works
A plain-language guide to media mix modeling: what MMM measures, how the regression works, worked numbers in INR, and how it differs from attribution.
Marketing simplified
Generative AI for Marketing: A Practical 2026 Guide
What generative AI really does for marketing teams in 2026: INR costs, worked examples with the arithmetic shown, and the failure modes to avoid.
Marketing simplified
B2B vs B2C Marketing Strategy: The Practical Guide
B2B and B2C marketing differ less in tactics than in decision structure. Here are the rupee maths, channel price bands and failure modes for each.
Marketing simplified
Digital Marketing Acronyms: The Practical Glossary
The digital marketing acronyms you actually meet in a media plan or dashboard — with formulas, rupee examples and the mix-ups that cost money.