Marketing simplified
The 70-20-10 Marketing Budget Rule (And 4 Alternatives)
How the 70-20-10 rule splits a marketing budget, worked examples in INR and USD, four alternative frameworks, and the mistakes that quietly waste money.
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Category: Marketing simplified
Marketing simplified
MMM vs Attribution vs Incrementality: When to Use Which
Attribution steers daily decisions, MMM sets budgets, incrementality proves causation. A plain-language decision framework, with a comparison table.
Marketing simplified
Media Mix Modeling Explained: How MMM Actually Works
A plain-language guide to media mix modeling: what MMM measures, how the regression works, worked numbers in INR, and how it differs from attribution.
Digital marketing
SEO, GEO, and AEO: The New Three Ways to Get Your Business Seen Online
For a long time, “Search” meant typing words into Google and clicking on a blue link. A lot has changed in that area since then. People…
Digital marketing
Unveiling Effective Event Marketing Tactics
Event marketing serves as a pivotal strategy for businesses seeking to enhance brand visibility, engage with target audiences, and drive conversions. This article delves into the…
Digital marketing
Unlocking the Power of Facebook Advertising: A Comprehensive Guide
With over 2.9 billion monthly active users, Facebook offers unparalleled opportunities for businesses to reach their target audience and drive results. Facebook advertising has become an…
Digital marketing
What is programmatic buying?
Programmatic buying has revolutionized the digital advertising landscape, offering unprecedented efficiency and precision in ad placement through automated, data-driven processes. Central to this evolution are Demand…
Digital marketing
What is Search Engine Marketing?
Search Engine Marketing (SEM) is a digital marketing technique that increases a website’s visibility in search engine results pages (SERPs). SEM is critical in today’s marketing…
Digital marketing
Maximizing Business Impact: Understanding the Power of Email Marketing
Meta Description: Unlock the potential of email marketing for your business. Learn how this powerful tool can drive engagement, build relationships, and boost sales effectively. Email marketing stands as one of the most potent weapons in a marketer's arsenal, wielding the ability to reach audiences directly, engage them effectively, and drive desired actions. In the digital landscape where trends evolve rapidly, email marketing remains a steadfast pillar, offering unparalleled advantages for businesses of all sizes. Let's delve into the depths of email marketing, exploring its uses and the myriad benefits it brings to the table.
Marketing simplified
Pay per click advertising
How does search advertising work? Do you need it for your business? Digital marketing is no longer a matter of choice. If you want your brand…