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Meta’s AI Glasses Kill Switch: What It Means
Meta has patented a cut-off switch to stop its smart glasses recording without permission. Here's what it signals for brands, events and content teams.
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Google Answers More, Links Less: The Week in Marketing
Longer AI search queries, generated interfaces, distrusted budget data and creator fit over follower count — four threads, one underlying shift.
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AEO Audit Tools: What They Track, And Who Needs One
Answer engine audit tools check whether AI assistants cite your brand and get the facts right. Here's what they measure and when they're worth paying for.
Digital marketing
Generative Engine Optimization: How to Get Cited by AI
A plain-language guide to GEO: how AI answer engines pick sources, and the on-page and off-page moves that get your brand cited.
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Meta’s $700B AI Bill: What It Means for Advertisers
A Wall Street Journal report puts Meta's off-the-books AI obligations near $700 billion. Here is what that pressure means for your paid social budget.
Digital marketing
Open-Source MMM Compared: Meridian, Robyn, PyMC-Marketing
A plain-language comparison of Google Meridian, Meta Robyn and PyMC-Marketing — plus the exact data you need before you run your first model.
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Your Next Audience Is A Machine: The Week In Marketing
Bot traffic rules, cheaper AI answers, and Google's AI Max deadline all point at one shift: machines now sit between you and your customer.
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Google Is Dropping Language Targeting in Google Ads
Google Ads will retire language targeting for Search and change it for Performance Max in September 2026. Here's what actually breaks and how to prepare.
Marketing simplified
MMM vs Attribution vs Incrementality: When to Use Which
Attribution steers daily decisions, MMM sets budgets, incrementality proves causation. A plain-language decision framework, with a comparison table.
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Google Tests AI Buttons on Its Home Page: What It Means
Google is testing buttons under the search box that push people into AI tools. Here is what the test signals for search behaviour and marketers.