Digital marketing
GA4 vs Mixpanel vs Amplitude: Which Stack for a Lean Team
GA4 is free and covers acquisition. Mixpanel and Amplitude answer what happens next — and their free tiers, not their features, usually decide it.
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Search Data Gets Gated: What Mattered This Week
Google gated full-web search results, Ads credits got clawed back, and Search Console lost a month. The week's real story: your data supply is being metered.
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Mosseri Defends the Algorithm: What It Means for Marketers
Adam Mosseri says scrapping Instagram's algorithmic feed would make the app worse. Here's what the fight over ranking means for your reach.
Digital marketing
CleverTap vs MoEngage vs WebEngage: Which to Pick
India's three biggest customer engagement platforms, compared by MAU pricing bands, WhatsApp and push coverage, and the buying mistakes that cost most.
Digital marketing
Segment vs RudderStack vs Snowplow: The Rupee Maths
A plain-language comparison of the three main CDP options, with INR cost estimates at real event volumes and the self-hosting maths most guides skip.
Marketing simplified
Customer Lifetime Value: How to Calculate CLV in a Spreadsheet
The customer lifetime value formula, explained in plain English — with two worked examples, a spreadsheet method, and the mistakes that make most CLV numbers wrong.
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The Week AI Answers Became a Real Marketing Channel
AI answer engines got measurement, an ad stack and a checkout in the same week. That combination turns AI visibility into an ordinary channel.
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Google AI Mode Stopped Citing Sources — Fix Coming
Google confirmed that Gemini 3.8 Flash often skipped source links in AI Mode. Here's what broke, why it matters, and what marketers should check.
Marketing simplified
The 70-20-10 Marketing Budget Rule (And 4 Alternatives)
How the 70-20-10 rule splits a marketing budget, worked examples in INR and USD, four alternative frameworks, and the mistakes that quietly waste money.
Digital marketing
WhatsApp Marketing in India: The Complete Playbook
What WhatsApp marketing actually costs in India, which use cases pay for themselves, and the opt-in rules that keep your number from getting throttled.