Marketing simplified
Attribution Windows Explained: 1-Day vs 7-Day vs 28-Day
An attribution window decides which sales your ads get credit for. Here is how 1-day, 7-day and 28-day windows judge the very same campaign differently.
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Consent Mode v2 and India’s DPDP Act: A Marketer’s Guide
Consent Mode v2 is Google's tracking signal layer. India's DPDP Act is the law behind it. Here's how the two fit together, plus a practical compliance checklist.
News
Spam Updates and Agent Sprawl: What Mattered This Week
Google's spam enforcement went continuous, AI Overviews added links without adding traffic, and marketing teams lost track of their own AI agents.
Marketing simplified
Server-Side Tagging Explained: GTM Without the Jargon
What a GTM server container actually does, what it fixes about cookies, and what it really costs to run on Google Cloud for a small site.
News
Google, Cloudflare, Meta: the week traffic got repriced
Four stories this week point one way: the free exchange between publishers and platforms is turning into a paid, permissioned transaction. Here's what to do.
Digital marketing
The Indian Marketing Stack Cost Reference
Every published figure from our India pricing guides in one place: what each stack layer costs, which tool fits which stage, and what we have not costed.
Digital marketing
Meta Ads vs Google Ads: Where Your First Lakh Should Go
Meta creates demand, Google captures it. A plain-language framework for splitting your first ₹1 lakh of D2C ad budget in India — with CAC ranges by category.
Digital marketing
Zoho vs HubSpot vs Mailchimp: the India price reality check
Sticker prices lie. Here's what Zoho, HubSpot and Mailchimp really cost an Indian marketing team at 1,000, 10,000 and 50,000 contacts — GST included.
Digital marketing
GA4 vs Mixpanel vs Amplitude: Which Stack for a Lean Team
GA4 is free and covers acquisition. Mixpanel and Amplitude answer what happens next — and their free tiers, not their features, usually decide it.
News
Search Data Gets Gated: What Mattered This Week
Google gated full-web search results, Ads credits got clawed back, and Search Console lost a month. The week's real story: your data supply is being metered.