Marketing simplified
Google Search Console: the 6 reports that matter
A plain-language Google Search Console tutorial: the six reports worth your time, plus how to fix "crawled – currently not indexed".
Latest articles
News
Crawl Rights, Retail Media Pressure And The Skills Gap
Three shifts ran through this week's marketing news: content access is becoming permissioned, measurement is getting foggier, and budgets now need proof.
Digital marketing
Braze vs CleverTap vs Iterable: Pricing and Fit
All three quote privately. Here's how Braze, CleverTap and Iterable actually charge, what contract minimums look like, and which fits an India-based brand.
News
This Week: AI Overviews Everywhere, ROI Proof Nowhere
Four threads from this week in marketing — AI answers, fake-source crackdowns, unproven AI budgets and co-authored partnerships — and what connects them.
Marketing simplified
Attribution Windows Explained: 1-Day vs 7-Day vs 28-Day
An attribution window decides which sales your ads get credit for. Here is how 1-day, 7-day and 28-day windows judge the very same campaign differently.
News
Consent Mode v2 and India’s DPDP Act: A Marketer’s Guide
Consent Mode v2 is Google's tracking signal layer. India's DPDP Act is the law behind it. Here's how the two fit together, plus a practical compliance checklist.
News
Spam Updates and Agent Sprawl: What Mattered This Week
Google's spam enforcement went continuous, AI Overviews added links without adding traffic, and marketing teams lost track of their own AI agents.
Marketing simplified
Server-Side Tagging Explained: GTM Without the Jargon
What a GTM server container actually does, what it fixes about cookies, and what it really costs to run on Google Cloud for a small site.
News
Google, Cloudflare, Meta: the week traffic got repriced
Four stories this week point one way: the free exchange between publishers and platforms is turning into a paid, permissioned transaction. Here's what to do.
Digital marketing
The Indian Marketing Stack Cost Reference
Every published figure from our India pricing guides in one place: what each stack layer costs, which tool fits which stage, and what we have not costed.