News
Google AI Mode Stopped Citing Sources — Fix Coming
Google confirmed that Gemini 3.8 Flash often skipped source links in AI Mode. Here's what broke, why it matters, and what marketers should check.
Articles
Marketing simplified
The 70-20-10 Marketing Budget Rule (And 4 Alternatives)
How the 70-20-10 budget split works, what the experimental 10% actually buys in rupees, and four alternatives that fit better when it doesn't.
Digital marketing
WhatsApp Marketing in India: The Complete Playbook
What WhatsApp messaging actually costs in India, how Meta's per-message billing works, and the rupee maths behind campaigns that pay for themselves.
News
The dials are gone: what mattered in marketing this week
AI Overviews expand on the fly, agents get a way to act inside websites, and bad data gets exposed. Four threads, one shift, and what to do about it.
News
Meta’s $18B Settlement: What It Means for Marketers
Meta's $18 billion teen-safety settlement does more than drain a bank account. It could reset teen targeting across every social app. Here's what to do.
Digital marketing
First-Party Data Strategy for Small Marketing Teams
A practical guide to building a first-party data strategy with a newsletter, a clean CRM and on-site signals — no enterprise budget required.
News
Meta’s AI Glasses Kill Switch: What It Means
Meta has patented a cut-off switch to stop its smart glasses recording without permission. Here's what it signals for brands, events and content teams.
News
Google Answers More, Links Less: The Week in Marketing
Longer AI search queries, generated interfaces, distrusted budget data and creator fit over follower count — four threads, one underlying shift.
News
AEO Audit Tools: What They Track, And Who Needs One
Answer engine audit tools check whether AI assistants cite your brand and get the facts right. Here's what they measure and when they're worth paying for.
Digital marketing
Generative Engine Optimization: How to Get Cited by AI
A plain-language guide to GEO: how AI answer engines pick sources, and the on-page and off-page moves that get your brand cited.