News
Crawl Rights, Retail Media Pressure And The Skills Gap
Three shifts ran through this week's marketing news: content access is becoming permissioned, measurement is getting foggier, and budgets now need proof.
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Tag: google
News
Google, Cloudflare, Meta: the week traffic got repriced
Four stories this week point one way: the free exchange between publishers and platforms is turning into a paid, permissioned transaction. Here's what to do.
News
Google Tests AI Buttons on Its Home Page: What It Means
Google is testing buttons under the search box that push people into AI tools. Here is what the test signals for search behaviour and marketers.
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WPP and Google Cloud are collaborating to enhance their AI-powered marketing capabilities.
WPP, the world’s largest advertising company, will be partnering with Google Cloud to integrate Google’s GenAI capabilities into WPP Open, the company’s proprietary marketing platform (operating…
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Google broad match type is back!
This is quite an exciting time as everyday we are having a new AI breakthrough. A few months back, Microsoft announced ChatGPT integration with Bing, that…