Search Engine Marketing (SEM) is a digital marketing technique that increases a website’s visibility in search engine results pages (SERPs). SEM is critical in today’s marketing landscape, combining the power of sponsored search campaigns with organic search methods to increase a company’s presence on the Internet.This essay looks into the complexities of SEM, its components,…
WPP, the world’s largest advertising company, will be partnering with Google Cloud to integrate Google’s GenAI capabilities into WPP Open, the company’s proprietary marketing platform (operating system). Google announced the cooperation on April 9 at the Cloud Next event in Las Vegas. With this collaboration, WPP will be able to include Google’s Gemini models into…
How does search advertising work? Do you need it for your business? Digital marketing is no longer a matter of choice. If you want your brand to develop and generate sales, you need to promote it online. Many people interpret online marketing to mean having a website. That’s not the case, though. The aspect entails…
In an increasingly competitive media landscape, finding the right media channel and target audience is of paramount importance. Over the next five minutes, I’m going to talk about the following topics that are critical to planning B2B and B2C campaigns: Difference between B2B & B2C? • B2B stands for Business to business where companies sell…
This is quite an exciting time as everyday we are having a new AI breakthrough. A few months back, Microsoft announced ChatGPT integration with Bing, that gave them the upper hand over Google in the search engine game. Google tried to counter it with Bard’s introduction in Feb’23 but as we all know it was…
