News
Your Next Audience Is A Machine: The Week In Marketing
Bot traffic rules, cheaper AI answers, and Google's AI Max deadline all point at one shift: machines now sit between you and your customer.
Browsing
Tag: AI search
News
Google Tests AI Buttons on Its Home Page: What It Means
Google is testing buttons under the search box that push people into AI tools. Here is what the test signals for search behaviour and marketers.
News
AI Search Got an Ad Stack — and Attribution Fell Behind
ChatGPT ads matured, Nielsen moved on DoubleVerify, and trust became a gating factor. Four threads from this week, and what each one changes for your plan.
Digital marketing
SEO, AEO, and GEO: Three Ways to Get Your Business Seen Online
SEO wins the click, AEO wins the one-line answer, GEO wins the citation inside AI answers. How to serve all three from one page, with costs in INR.