News
ChatGPT sends 0.62% of Google’s traffic. Now what?
AI search sends under 1% of Google's organic traffic — but it is consuming far more of your content than that. Four threads from this week.
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Tag: AI search
News
Traffic Down, Revenue Up: What Mattered This Week
Organic traffic is falling while revenue holds, AI-visibility tools are multiplying, and agencies are consolidating. One shift connects all three.
News
Crawl Rights, Retail Media Pressure And The Skills Gap
Three shifts ran through this week's marketing news: content access is becoming permissioned, measurement is getting foggier, and budgets now need proof.
News
Google, Cloudflare, Meta: the week traffic got repriced
Four stories this week point one way: the free exchange between publishers and platforms is turning into a paid, permissioned transaction. Here's what to do.
News
Search Data Gets Gated: What Mattered This Week
Google gated full-web search results, Ads credits got clawed back, and Search Console lost a month. The week's real story: your data supply is being metered.
News
The Week AI Answers Became a Real Marketing Channel
AI answer engines got measurement, an ad stack and a checkout in the same week. That combination turns AI visibility into an ordinary channel.
News
Google AI Mode Stopped Citing Sources — Fix Coming
Google confirmed that Gemini 3.8 Flash often skipped source links in AI Mode. Here's what broke, why it matters, and what marketers should check.
News
Google Answers More, Links Less: The Week in Marketing
Longer AI search queries, generated interfaces, distrusted budget data and creator fit over follower count — four threads, one underlying shift.
News
AEO Audit Tools: What They Track, And Who Needs One
Answer engine audit tools check whether AI assistants cite your brand and get the facts right. Here's what they measure and when they're worth paying for.
Digital marketing
Generative Engine Optimization: How to Get Cited by AI
A plain-language guide to GEO: how AI answer engines pick sources, and the on-page and off-page moves that get your brand cited.