News
Google, Cloudflare, Meta: the week traffic got repriced
Four stories this week point one way: the free exchange between publishers and platforms is turning into a paid, permissioned transaction. Here's what to do.
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Tag: AI search
News
Search Data Gets Gated: What Mattered This Week
Google gated full-web search results, Ads credits got clawed back, and Search Console lost a month. The week's real story: your data supply is being metered.
News
The Week AI Answers Became a Real Marketing Channel
AI answer engines got measurement, an ad stack and a checkout in the same week. That combination turns AI visibility into an ordinary channel.
News
Google AI Mode Stopped Citing Sources — Fix Coming
Google confirmed that Gemini 3.8 Flash often skipped source links in AI Mode. Here's what broke, why it matters, and what marketers should check.
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Google Answers More, Links Less: The Week in Marketing
Longer AI search queries, generated interfaces, distrusted budget data and creator fit over follower count — four threads, one underlying shift.
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AEO Audit Tools: What They Track, And Who Needs One
Answer engine audit tools check whether AI assistants cite your brand and get the facts right. Here's what they measure and when they're worth paying for.
Digital marketing
Generative Engine Optimization: How to Get Cited by AI
A plain-language guide to GEO: how AI answer engines pick sources, and the on-page and off-page moves that get your brand cited.
News
Your Next Audience Is A Machine: The Week In Marketing
Bot traffic rules, cheaper AI answers, and Google's AI Max deadline all point at one shift: machines now sit between you and your customer.
News
Google Tests AI Buttons on Its Home Page: What It Means
Google is testing buttons under the search box that push people into AI tools. Here is what the test signals for search behaviour and marketers.
News
AI Search Got an Ad Stack — and Attribution Fell Behind
ChatGPT ads matured, Nielsen moved on DoubleVerify, and trust became a gating factor. Four threads from this week, and what each one changes for your plan.