Amplitude: Pricing, Review & India Fit

What Amplitude is

Amplitude is a product analytics tool: it tracks what individual people do inside your app or website over time — retention, cohorts and funnels — rather than counting sessions and traffic sources the way Google Analytics 4 (GA4) does. It is metered on monthly tracked users (MTUs), meaning one identified person seen at least once in a calendar month, no matter how many actions they fire. The free Starter plan covers roughly 50,000 MTUs, and paid plans begin at about $49 a month — around ₹4,300 at roughly ₹88 to the dollar.

Key features

• Event tracking tied to a person, not a session, so the same user’s behaviour is stitched across visits
• Retention curves and cohort analysis — who came back in month three, and who did not
• Funnels you can re-slice after the data is collected, without re-tagging the site or app
• Session replay and data warehouse connections, available alongside the core analytics
• Raw data export, on paid tiers only
• A free tier metered at roughly 50,000 MTUs, with limits on seats and saved charts

Who it fits

Seed-stage B2B SaaS and subscription products. This is the shape Amplitude’s meter rewards. A product with 8,000 monthly active users firing around 40 events each generates about 320,000 events and 8,000 MTUs — comfortably inside the free plan on either meter, so you can pick on usability rather than price.

Five-person teams at Series A where the product team is already on it. Amplitude is more often the incumbent inside product and data teams than in marketing. If your product manager already logs in daily, adding marketing events to that workspace beats standing up a second analytics tool and a second event naming convention.

Not most Indian D2C stores. Run the arithmetic from our GA4 vs Mixpanel vs Amplitude comparison: a shop with 60,000 monthly visitors at 1.3 sessions each and 12 tracked actions per session produces roughly 936,000 events — but 60,000 MTUs. The event-metered tool stays free; Amplitude does not. High-traffic, low-engagement sites are exactly the profile the MTU meter punishes.

At mid-market scale in India — one to twenty lakh monthly active users — the question changes shape. If your gap is not “we cannot see the drop-off” but “we cannot message the people who dropped off”, an Indian engagement platform that bundles analytics with push, WhatsApp and email is usually the better buy.

Where it is weak

• The meter is the risk. MTUs scale with your traffic, not your engagement. A festive-season spike on an Indian D2C site adds users who fire three events each and still count fully against the cap.
• Steeper than Mixpanel for a marketer. Amplitude carries more analytical depth and correspondingly more surface area to learn. A tool only the analyst can drive stops being the team’s source of truth within a quarter.
• Key things sit behind the paywall. Raw data export is a paid-tier capability, and the free plan limits seats and saved charts.
• Dollar billing. Indian buyers pay a 2–3.5% cross-currency markup plus 18% GST on imported services. GST-registered businesses can reclaim it as input tax credit; unregistered ones cannot.
• It does not replace GA4. No native Google Ads or Search Console connection, and no free tier at GA4’s scale. It also cannot send a message — analysis only.
• We have not costed the enterprise tier. Amplitude publishes an entry price and quotes everything above it. We have published no rupee band for that level, so read nothing into the gap.

One India-specific caution that applies to every tool here: a large share of Indian traffic is app-and-web mixed on low-end Android devices with patchy connections. Dropped events look identical to genuine drop-off in Amplitude’s funnels. Test event collection on a bad network before you trust the numbers.

Alternatives

• Mixpanel — the same job, metered on events instead of users: roughly 1 million events a month free, paid from about $20 (around ₹1,750). Usually the cheaper free ride for high-traffic, low-engagement sites. See our three-way comparison.
• GA4 — free, already installed, and the right tool for acquisition reporting rather than behaviour. Its enterprise step, GA4 360, is commonly reported to start near $50,000 a year, about ₹44 lakh. Covered in the same comparison.
• MoEngage — analytics and campaign execution in one interface, in a mid-market band of roughly ₹8–35 lakh a year. Heavier than you need for pure analysis; the right shape if messaging is the actual gap. Bands in our India CDP pricing comparison.

For the full picture of where this line sits in a rupee budget, see The Indian Marketing Stack Cost Reference.

Frequently asked questions

How much does Amplitude cost in India?

Amplitude’s free Starter plan covers roughly 50,000 monthly tracked users. Paid plans begin at about $49 a month, which is around ₹4,300 at roughly ₹88 to the dollar. Pricing above the entry tier is quoted by the vendor rather than published, and LearnMarketing has not published a rupee band for it. Budget an extra 18% GST and a 2–3.5% cross-currency card markup, because Amplitude bills in US dollars.

Is Amplitude’s free tier enough for a startup?

It depends on your user count, not your event count. The free plan is metered at roughly 50,000 monthly tracked users, so a B2B product with 8,000 monthly active users fits easily, even if each person fires 40 events. A consumer site with 60,000 monthly visitors is already over the cap regardless of how little each visitor does. Check seat limits too — a tool only two people can open stops being useful fast.

Amplitude or Mixpanel?

Check the meter before the feature list, because the meter decides your bill. Mixpanel charges by events, with a free tier around 1 million a month; Amplitude charges by monthly tracked users, free to roughly 50,000. Low-traffic, high-engagement products stay free longer on Amplitude. High-traffic, low-engagement sites stay free longer on Mixpanel. If your product team already runs one of them, use that one.

Does Amplitude replace GA4?

No. Amplitude answers person-level questions — which cohort retained, which first action predicted a repeat purchase. GA4 answers acquisition questions and connects to Google Ads and Search Console in ways Amplitude does not, at a price Amplitude does not match. The standard lean-team setup is GA4 for acquisition plus one product analytics tool for behaviour, with a single agreed event naming convention shared across both.