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Is AI causing media companies to go out of business?
The Omnicom-IPG Merger, Algorithmic Disruption, and the Future of Traditional Advertising Key Takeaway: Media companies are not going out of business, but they are changing a…
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Tag: wpp
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WPP and Google Cloud are collaborating to enhance their AI-powered marketing capabilities.
WPP, the world’s largest advertising company, will be partnering with Google Cloud to integrate Google’s GenAI capabilities into WPP Open, the company’s proprietary marketing platform (operating…