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Traffic Down, Revenue Up: What Mattered This Week
Organic traffic is falling while revenue holds, AI-visibility tools are multiplying, and agencies are consolidating. One shift connects all three.
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Tag: seo
Marketing simplified
Google Search Console: the 6 reports that matter
A plain-language Google Search Console tutorial: the six reports worth your time, plus how to fix "crawled – currently not indexed".
News
Crawl Rights, Retail Media Pressure And The Skills Gap
Three shifts ran through this week's marketing news: content access is becoming permissioned, measurement is getting foggier, and budgets now need proof.
News
This Week: AI Overviews Everywhere, ROI Proof Nowhere
Four threads from this week in marketing — AI answers, fake-source crackdowns, unproven AI budgets and co-authored partnerships — and what connects them.
News
Spam Updates and Agent Sprawl: What Mattered This Week
Google's spam enforcement went continuous, AI Overviews added links without adding traffic, and marketing teams lost track of their own AI agents.
News
Google, Cloudflare, Meta: the week traffic got repriced
Four stories this week point one way: the free exchange between publishers and platforms is turning into a paid, permissioned transaction. Here's what to do.
News
Search Data Gets Gated: What Mattered This Week
Google gated full-web search results, Ads credits got clawed back, and Search Console lost a month. The week's real story: your data supply is being metered.
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The Week AI Answers Became a Real Marketing Channel
AI answer engines got measurement, an ad stack and a checkout in the same week. That combination turns AI visibility into an ordinary channel.
News
Google Answers More, Links Less: The Week in Marketing
Longer AI search queries, generated interfaces, distrusted budget data and creator fit over follower count — four threads, one underlying shift.
News
AEO Audit Tools: What They Track, And Who Needs One
Answer engine audit tools check whether AI assistants cite your brand and get the facts right. Here's what they measure and when they're worth paying for.