Digital marketing
Meta Ads vs Google Ads: Where Your First Lakh Should Go
Meta creates demand, Google captures it. A plain-language framework for splitting your first ₹1 lakh of D2C ad budget in India — with CAC ranges by category.
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Tag: Performance Marketing
Digital marketing
Pay Per Click Advertising: How PPC Really Works
How PPC auctions, bids and Quality Score work — plus the rupee maths that tells you the most you can afford to pay for a click.
Digital marketing
What Is Digital Marketing? Types, Strategies and Best Practices
A 2026 guide to digital marketing: the nine channels that matter, India cost bands in INR, a worked ₹1 lakh budget, and the failure modes that waste it.