Marketing simplified
Attribution Windows Explained: 1-Day vs 7-Day vs 28-Day
An attribution window decides which sales your ads get credit for. Here is how 1-day, 7-day and 28-day windows judge the very same campaign differently.
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Tag: Meta Ads
Digital marketing
Meta Ads vs Google Ads: Where Your First Lakh Should Go
Meta creates demand, Google captures it. A plain-language framework for splitting your first ₹1 lakh of D2C ad budget in India — with CAC ranges by category.
News
Meta’s $700B AI Bill: What It Means for Advertisers
A Wall Street Journal report puts Meta's off-the-books AI obligations near $700 billion. Here is what that pressure means for your paid social budget.
Digital marketing
Unlocking Facebook Advertising: A Complete 2026 Guide
What Facebook ads really cost in India in 2026, how the auction works, two worked examples with the arithmetic shown, and the mistakes that burn budget.