News
Spam Updates and Agent Sprawl: What Mattered This Week
Google's spam enforcement went continuous, AI Overviews added links without adding traffic, and marketing teams lost track of their own AI agents.
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Tag: martech
Digital marketing
Zoho vs HubSpot vs Mailchimp: the India price reality check
Sticker prices lie. Here's what Zoho, HubSpot and Mailchimp really cost an Indian marketing team at 1,000, 10,000 and 50,000 contacts — GST included.
Digital marketing
CDP vs DMP vs Data Lake vs Data Warehouse: 2026 Guide
A plain-language decision guide to the four data systems marketers keep confusing — what each one does, what it costs, and which one you actually need.