News
Google, Cloudflare, Meta: the week traffic got repriced
Four stories this week point one way: the free exchange between publishers and platforms is turning into a paid, permissioned transaction. Here's what to do.
Browsing
Tag: marketing news
News
The Week AI Answers Became a Real Marketing Channel
AI answer engines got measurement, an ad stack and a checkout in the same week. That combination turns AI visibility into an ordinary channel.
News
Meta’s AI Glasses Kill Switch: What It Means
Meta has patented a cut-off switch to stop its smart glasses recording without permission. Here's what it signals for brands, events and content teams.
News
Your Next Audience Is A Machine: The Week In Marketing
Bot traffic rules, cheaper AI answers, and Google's AI Max deadline all point at one shift: machines now sit between you and your customer.
News
The Week AI Stopped Being a Tool, Became a Channel
Chatbot ads, product feeds and AI crawler controls all pointed the same way this week: AI is now a channel you buy and rank in, not just a tool you use.
News
Is AI causing media companies to go out of business?
The Omnicom-IPG Merger, Algorithmic Disruption, and the Future of Traditional Advertising Key Takeaway: Media companies are not going out of business, but they are changing a…