Digital marketing
GA4 vs Mixpanel vs Amplitude: Which Stack for a Lean Team
GA4 is free and covers acquisition. Mixpanel and Amplitude answer what happens next — and their free tiers, not their features, usually decide it.
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Tag: marketing analytics
News
Search Data Gets Gated: What Mattered This Week
Google gated full-web search results, Ads credits got clawed back, and Search Console lost a month. The week's real story: your data supply is being metered.
Digital marketing
Open-Source MMM Compared: Meridian, Robyn, PyMC-Marketing
A plain-language comparison of Google Meridian, Meta Robyn and PyMC-Marketing — plus the exact data you need before you run your first model.
Marketing simplified
MMM vs Attribution vs Incrementality: When to Use Which
Attribution steers daily decisions, MMM sets budgets, incrementality proves causation. A plain-language decision framework, with a comparison table.
Marketing simplified
Media Mix Modeling Explained: How MMM Actually Works
A plain-language guide to media mix modeling: what MMM measures, how the regression works, worked numbers in INR, and how it differs from attribution.