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The dials are gone: what mattered in marketing this week
AI Overviews expand on the fly, agents get a way to act inside websites, and bad data gets exposed. Four threads, one shift, and what to do about it.
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AI Overviews expand on the fly, agents get a way to act inside websites, and bad data gets exposed. Four threads, one shift, and what to do about it.
Google is testing buttons under the search box that push people into AI tools. Here is what the test signals for search behaviour and marketers.