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Your Next Audience Is A Machine: The Week In Marketing
Bot traffic rules, cheaper AI answers, and Google's AI Max deadline all point at one shift: machines now sit between you and your customer.
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Tag: google ads
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Google Is Dropping Language Targeting in Google Ads
Google Ads will retire language targeting for Search and change it for Performance Max in September 2026. Here's what actually breaks and how to prepare.
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AI Search Got an Ad Stack — and Attribution Fell Behind
ChatGPT ads matured, Nielsen moved on DoubleVerify, and trust became a gating factor. Four threads from this week, and what each one changes for your plan.
Digital marketing
What is Search Engine Marketing?
Search Engine Marketing (SEM) is a digital marketing technique that increases a website’s visibility in search engine results pages (SERPs). SEM is critical in today’s marketing…
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WPP and Google Cloud are collaborating to enhance their AI-powered marketing capabilities.
WPP, the world’s largest advertising company, will be partnering with Google Cloud to integrate Google’s GenAI capabilities into WPP Open, the company’s proprietary marketing platform (operating…
Marketing simplified
Pay per click advertising
How does search advertising work? Do you need it for your business? Digital marketing is no longer a matter of choice. If you want your brand…
Marketing simplified
B2B & B2C Marketing strategy
In an increasingly competitive media landscape, finding the right media channel and target audience is of paramount importance. Over the next five minutes, I’m going to…
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Google broad match type is back!
This is quite an exciting time as everyday we are having a new AI breakthrough. A few months back, Microsoft announced ChatGPT integration with Bing, that…