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Consent Mode v2 and India’s DPDP Act: A Marketer’s Guide
Consent Mode v2 is Google's tracking signal layer. India's DPDP Act is the law behind it. Here's how the two fit together, plus a practical compliance checklist.
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Tag: google ads
Digital marketing
Meta Ads vs Google Ads: Where Your First Lakh Should Go
Meta creates demand, Google captures it. A plain-language framework for splitting your first ₹1 lakh of D2C ad budget in India — with CAC ranges by category.
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Search Data Gets Gated: What Mattered This Week
Google gated full-web search results, Ads credits got clawed back, and Search Console lost a month. The week's real story: your data supply is being metered.
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Your Next Audience Is A Machine: The Week In Marketing
Bot traffic rules, cheaper AI answers, and Google's AI Max deadline all point at one shift: machines now sit between you and your customer.
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Google Is Dropping Language Targeting in Google Ads
Google Ads will retire language targeting for Search and change it for Performance Max in September 2026. Here's what actually breaks and how to prepare.
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AI Search Got an Ad Stack — and Attribution Fell Behind
ChatGPT ads matured, Nielsen moved on DoubleVerify, and trust became a gating factor. Four threads from this week, and what each one changes for your plan.
Digital marketing
What Is Search Engine Marketing? A Practical 2026 Guide
SEM means buying visibility on search results pages. Here is how the auction works, what clicks cost in India, and the maths that decides profit.
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WPP and Google Cloud are collaborating to enhance their AI-powered marketing capabilities.
WPP, the world’s largest advertising company, will be partnering with Google Cloud to integrate Google’s GenAI capabilities into WPP Open, the company’s proprietary marketing platform (operating…
Digital marketing
Pay Per Click Advertising: How PPC Really Works
How PPC auctions, bids and Quality Score work — plus the rupee maths that tells you the most you can afford to pay for a click.
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Google broad match type is back!
This is quite an exciting time as everyday we are having a new AI breakthrough. A few months back, Microsoft announced ChatGPT integration with Bing, that…