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The Week AI Answers Became a Real Marketing Channel
AI answer engines got measurement, an ad stack and a checkout in the same week. That combination turns AI visibility into an ordinary channel.
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AI answer engines got measurement, an ad stack and a checkout in the same week. That combination turns AI visibility into an ordinary channel.
ChatGPT ads matured, Nielsen moved on DoubleVerify, and trust became a gating factor. Four threads from this week, and what each one changes for your plan.