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Your Next Audience Is A Machine: The Week In Marketing
Bot traffic rules, cheaper AI answers, and Google's AI Max deadline all point at one shift: machines now sit between you and your customer.
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Tag: attribution
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AI Search Got an Ad Stack — and Attribution Fell Behind
ChatGPT ads matured, Nielsen moved on DoubleVerify, and trust became a gating factor. Four threads from this week, and what each one changes for your plan.