The Omnicom-IPG Merger, Algorithmic Disruption, and the Future of Traditional Advertising Key Takeaway: Media companies are not going out of business, but they are changing a lot. The $13.5 billion merger of Omnicom and IPG is a sign of how AI is changing the industry. It is forcing agencies to stop charging by the hour…
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What is artificial intelligence? Artificial intelligence (AI) is a program code that gives machines the ability to perform tasks that normally requires human intelligence, such as understanding spoken & written language, making decisions as per predefined rules, recognising images, and learning from data. They can perform tasks with minimal human involvement. Thanks to the web,…
This is quite an exciting time as everyday we are having a new AI breakthrough. A few months back, Microsoft announced ChatGPT integration with Bing, that gave them the upper hand over Google in the search engine game. Google tried to counter it with Bard’s introduction in Feb’23 but as we all know it was…