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This Week: AI Overviews Everywhere, ROI Proof Nowhere
Four threads from this week in marketing — AI answers, fake-source crackdowns, unproven AI budgets and co-authored partnerships — and what connects them.
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Tag: aeo
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AEO Audit Tools: What They Track, And Who Needs One
Answer engine audit tools check whether AI assistants cite your brand and get the facts right. Here's what they measure and when they're worth paying for.
Digital marketing
Generative Engine Optimization: How to Get Cited by AI
A plain-language guide to GEO: how AI answer engines pick sources, and the on-page and off-page moves that get your brand cited.
Digital marketing
SEO, AEO, and GEO: Three Ways to Get Your Business Seen Online
SEO wins the click, AEO wins the one-line answer, GEO wins the citation inside AI answers. How to serve all three from one page, with costs in INR.