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Google Tests AI Buttons on Its Home Page: What It Means
Google is testing buttons under the search box that push people into AI tools. Here is what the test signals for search behaviour and marketers.
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News
AI Search Got an Ad Stack — and Attribution Fell Behind
ChatGPT ads matured, Nielsen moved on DoubleVerify, and trust became a gating factor. Four threads from this week, and what each one changes for your plan.
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Meta’s $567M Teen Safety Fine: What It Means for Marketers
A New Mexico judge fined Meta $567 million over teen safety. The reasoning — not the number — is what should change how marketers plan.
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WooCommerce Login Plugin Flaw: A Marketer’s Guide
A reported WooCommerce Social Login flaw lets attackers take over stores without a password. What it means for marketers, and what to check today.
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The Week AI Stopped Being a Tool, Became a Channel
Chatbot ads, product feeds and AI crawler controls all pointed the same way this week: AI is now a channel you buy and rank in, not just a tool you use.
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WP Engine’s BigCommerce Deal: Replatform Without SEO Loss
WP Engine's new Commerce Connect lets WordPress stores run on BigCommerce's checkout without rebuilding the site. Here's what it changes for marketers.
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Is AI causing media companies to go out of business?
The Omnicom-IPG Merger, Algorithmic Disruption, and the Future of Traditional Advertising Key Takeaway: Media companies are not going out of business, but they are changing a…
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WPP and Google Cloud are collaborating to enhance their AI-powered marketing capabilities.
WPP, the world’s largest advertising company, will be partnering with Google Cloud to integrate Google’s GenAI capabilities into WPP Open, the company’s proprietary marketing platform (operating…
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Meta’s Ad Manager glitch causes ad prices to rise dramatically.
Marketers using Facebook and Instagram have noticed difficulties, higher prices, and worse returns on the once-reliable sales channel. Meta marketers complain that the cost of running…
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Google broad match type is back!
This is quite an exciting time as everyday we are having a new AI breakthrough. A few months back, Microsoft announced ChatGPT integration with Bing, that…