WPP, the world’s largest advertising company, will be partnering with Google Cloud to integrate Google’s GenAI capabilities into WPP Open, the company’s proprietary marketing platform (operating system). Google announced the cooperation on April 9 at the Cloud Next event in Las Vegas. With this collaboration, WPP will be able to include Google’s Gemini models into…
Marketers using Facebook and Instagram have noticed difficulties, higher prices, and worse returns on the once-reliable sales channel. Meta marketers complain that the cost of running campaigns across their platforms has risen due to persistent difficulties with their algorithm. Brands complain that sales and return-on-ad spend have both dropped, while cost-per-click and cost per 1,000…
Read More “Meta’s Ad Manager glitch causes ad prices to rise dramatically.” »
This is quite an exciting time as everyday we are having a new AI breakthrough. A few months back, Microsoft announced ChatGPT integration with Bing, that gave them the upper hand over Google in the search engine game. Google tried to counter it with Bard’s introduction in Feb’23 but as we all know it was…
