Month: April 2024

What is Customer Data Platform (CDP), how it is different from DMP & Data Lake?

April 16, 2024 Learnmarketing.co.in No Comments

What is Customer Data Platform (CDP)? A Consumer Data Platform (CDP) is a software system that collects and organises client information from a variety of sources, including websites, mobile apps, CRM systems, and other touch points. It builds unified client profiles by combining data from many channels and devices. CDPs are intended to provide a…

Digital marketing, Marketing simplified

WPP and Google Cloud are collaborating to enhance their AI-powered marketing capabilities.

April 12, 2024April 15, 2024 Learnmarketing.co.in No Comments

WPP, the world’s largest advertising company, will be partnering with Google Cloud to integrate Google’s GenAI capabilities into WPP Open, the company’s proprietary marketing platform (operating system). Google announced the cooperation on April 9 at the Cloud Next event in Las Vegas. With this collaboration, WPP will be able to include Google’s Gemini models into…

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Meta’s Ad Manager glitch causes ad prices to rise dramatically.

April 11, 2024April 15, 2024 Learnmarketing.co.in No Comments

Marketers using Facebook and Instagram have noticed difficulties, higher prices, and worse returns on the once-reliable sales channel. Meta marketers complain that the cost of running campaigns across their platforms has risen due to persistent difficulties with their algorithm. Brands complain that sales and return-on-ad spend have both dropped, while cost-per-click and cost per 1,000…

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